First ever TLD launched by Arkansas startup


New TLD .buzz

dotStrategy, an Arkansas startup,  launched a brand new TLD (top level domain) on January 15th. The company navigated its way through a long, arduous application process in which, as local tech leader Cotton Rohrscheib puts it, was a “survival of the fittest.”

The launch is, as Rohrscheib noted, “the first TLD ever to launch from the state of Arkansas.”

Learn more about Top Level Domains, TLD:

The Arkansas company, formed by Bill Doshier of Conway, started the process in February of 2012 and the company has been featured in the news.

In the News

Wall Street Journal

The company has announced the launch date as well as gift certificates.

The domain, .buzz, is designed to help companies with buzzworthy aspects of their brand. The domain will be available via 37 providers including and and more across the globe. Currently, doStrategy is accepting applications for registrars.

The domain name was launched during NameCon in Las Vegas where Doshier was also a speaker.

The launch of several hundred new TLD’s puts an Arkansan right in line with the internet industry’s elite players. dotStrategy is perfectly situated to take advantage of various companies looking to take advantage of the .buzz domain.

The early part of the .buzz launch requires providing those owning trademarks the opportunity to register their trademark domains first.

 Later, general availability of names for purchase by the public will begin April 15.

A list of premium names for separate purchase such as,,, will be posted to the website soon.

More information about dotStrategy




Google and new TLD’s

The new top level domains should see, at least, the same amount of ranking as any other TLD equivalent according to Matt Cutts of Google.

 Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either. Matt Cutts

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