We were able to catch up with Phyzit® Chief Privacy Officer Stewart Whaley who provided us with some great insight on the Arkansas startup. Recently, Whaley represented Phyzit on the national stage at Signal, a conference provided by Twilio.
Where in Arkansas are you based?
What is the purpose/mission of your startup?
Improve efficiency, lower cost and increase revenue in the Transitional Care Management (TCM) health care process.
TCM occurs during the critical 30-day window after discharge from a hospital. Patient interaction with their primary care physician during this time has a dramatic impact on lower the rate of re-admission. Reviewing discharge instructions, medication reconciliation and addressing patient questions and problems has a very positive impact and significantly lowers the chance of the patient presenting at the ER or needing an inpatient re-admission
What story lead to this purpose/mission?
Dr. Stephen Canon, a pediatric urologist, is an outspoken advocate and published author in the field of telemedicine. His work and passion are focused on the positive impact technology can have on on patient outcomes through technology implementation (including video, secure and SMS text messaging and other patient engagement tools). Phyzit® began as a mobile and web-based telemedicine application designed to improve patient-provider communications and provide on-the-fly checkups and issues resolution through a mobile platform. Through In-depth customer feedback and market analysis, Phyzit® identified and resolved a critical issues in the Transitional Care Management workflow by developing Phyzit TCMTM, Software-as-a-Service (SaaS) designed to improve the TCM process with enhanced support from the original telemedicine tool set.
What is your passion regarding your purpose/mission?
Stewart: My passion is leveraging the dramatic cost decrease in powerful technologies that can have dramatic, positive impact on healthcare outcomes. Cloud-based application interfaces, data analytics, telecommunications (internet-based voice and SMS), synchronous and asynchronous video and tools like health/fitness wearables and Internet of Things (IoT) devices can be combined to deliver real-time, patient-provider interaction, patient monitoring and develop a detailed, chronological roadmap of a patient’s on-going health. After all, the vast majority of patient time is spent outside of hospitals and doctor’s offices. Technology exists to support patients during this time and should be leveraged to provide the best outcomes possible.
When did you start the startup?
Phyzit® began sales on January 9th, 2015 with an initial goal of acquiring 70 Primary Care Providers as users of our SaaS product. As of April 20th we have surpassed our one year goal and are quickly on-boarding PCP’s across Arkansas, have negotiations pending in Texas, Tennessee, and Massachusetts with providers, health care systems and investment firms.
What is your background?
I am a software developer with 18 years of experience in multiple areas (support, database administration, applications development, project management, etc.) and a licensed attorney. My law degree was earned while working full-time as a developer at Arkansas Children’s Hospital. This blend of IT healthcare experience and legal knowledge has allowed me to serve Phyzit® as a technical, compliance and legal resource.
What platforms are you using? Web? mobile? other technologies?
We operate on the Microsoft web stack (IIS, ASP.NET MVC, Entity Framework, SQL Server) and provide a native iOS application for iPhone and iPad. We intend to expand our mobile offering to Android in the near future.
We are currently running an IaaS (Infrastructure as a Service) solution and actively migrating to Microsoft Azure to improve our High Availability and Disaster Recovery (HADR).
Future plans include transitioning to Azure’s PaaS (Platform as a Service) to provide even greater scalability, performance and lower our cost of administration.
What are your future goals?
We will extend our Phyzit TCMTM with greater patient engagement and management tools and launch our next product, Phyzit CCMTM to address the extremely complex workflow of Chronic Care Management, the on-going maintenance, management and treatment of chronically ill patients.
What kind of future moves are you making? additional team? website? social media? funding?
We are actively working with the state Office of Health Information Technology to integrate with SHARE, the state Health Information Exchange (HIE) to provide real-time patient Admit/Dischare/Transfer events to users of Phyzit TCMTM
We are in the closing stages of moving into a beta test in the AthenaHealth MDP marketplace. AthenaHealth provides cloud-based physician practice management to nearly 60,000 doctors in the US. The MDP marketplace is Athena’s “app store,” offering plug-in solutions that enhance the core AthenaHealth product. Phyzit® intends to become the TCM workflow application for Athena customers.
Two additional team members were added in April to address administrative, project management, social media, PR and other business/office functions, allowing our core team to focus on business and solutions development.
Phyzit, Inc’s web presence can be found at:
What kind of funding have you had thus far?
To date Phyzit has been boostrapped internally and direct investment from multiple, single individuals.
What kind of funding do you hope to attain in the future, near future?
Phyzit, Inc. will purse several million dollars of additional funding this summer (2015)
Where can people find more information about you? Web/social media?